The experience economy has greatly influenced the way customers behave and feel with products today. Services and experiences are crafted to generate value through emotion and meaningful experiences as a distinct product.

In this one-hour interactive workshop, managing director of Engine Service Design, James Samperi and his design team will showcase design as the super-power of the Experience Economy and offer guidance on how to use it to power up services and customer experiences making them useful and highly desirable.

For registration please visit Re:Urban Studio. Official Venue Partner of Dubai Design Week, Re:Urban Studio will host a series of masterclasses and workshops led by members of the local and international design community.

About Engine Service Design
Founded in 2000, Engine Service Design is one of the world’s first Service design consultancies helping businesses improve and innovate their services and customer experiences using design-techniques and approaches. They work across the globe from their design studios in Dubai and London.