Design is an integral part of Rado’s brand DNA. The award-winning watchmaker will be exhibiting the latest collections at their “Portraits of Design” exhibition at Dubai Design Week. The exhibition will include the glittery True Blaze, whose dial mimics the structure of diamond powder, and the True Shadow, which changes color based on the presence or absence of UV light.
Design is an integral part of Rado’s brand DNA. The award-winning watchmaker invites visitors to discover the latest collections at their “Portraits of Design” exhibition.
The star of the exhibition is this year’s Rado True designers’ collection: an exclusive series of limited edition timepieces created in collaboration with renowned designers from around the world, each of whom applied their individual style to the popular Rado True watch family.
Seeking inspiration from diverse industries, and with their collaborative spirit of design, Rado explores various outside industries in their design process. Prominent architects and sculptors as well as famous fashion and furniture designers were asked to bring their unique vision to the Rado True collection. Hailing from varied geographies and industries, each designer contributed something extraordinary in terms of design and materials in making their vision for the Rado True come to life. The collection includes the glittery True Blaze, whose dial mimics the structure of diamond powder, and the True Shadow, which changes colour based on the presence or absence of UV light.
Other Rado highlights, such as the new True Thinline Colours and the DiaMaster Power Reserve collections, will also be on display.