The Audi Innovation Talks is a daily programme of conversations with experts exploring the future potential of technology and innovation.

Brendan McGetrick is an internationally renowned writer, curator, and designer. His work has appeared in publications in more than thirty countries, including The New York Times, Wired, The Financial Times, Art Review, Der Spiegel, Domus, and Vogue Nippon. His projects include the books Content (Taschen), MAD Dinner (Actar), and Urban China: Work In Progress (Timezone 8).

In 2011, he curated Unnamed Design, a component of the 2011 Gwangju Design Biennale, in collaboration with Ai Weiwei. The exhibition received over 200,000 visitors and was named the year’s best contemporary design show by the New York Times. In 2014, he co-curated Fair Enough in the Russian pavilion at the Venice Architecture Biennale, together with Anton Kalgaev and Dasha Paramonova. The exhibition received a jury prize and was, according to OII+ magazine, “considered the smartest or the dumbest [exhibition], depending on who you talk to.” In 2017, together with Justin McGuirk, he curated California: Designing Freedom at the Design Museum in London.

Since 2015, he has served as the director of Global Grad Show, the world’s largest exhibition of graduate design and technology. He currently serves as Creative Director of Museum of the Future, a visionary cultural institution currently under construction in Dubai. Learn more about Museum of the Future.

Free to attend and no registration required.

The programme reflects Audi’s commitment to informing and empowering the regional design community, through a free-to-attend talk series. The talks provide experts with an intimate setting to engage with audiences in direct q&a and are hosted every evening throughout Dubai Design Week within the Audi Innovation Hub; a unique space by Audi Middle East, dedicated to innovation and designed by Abdalla Almulla.