Activations
Design-driven brands, cultural institutions, educational platforms and independent practitioners showcase immersive projects, cross-disciplinary collaborations, pop-ups and special presentations - blending brand expression, cultural storytelling and community engagement - transforming spaces through sensory and social experiences.
Activations include:
ASUS Middle East | Design You Can Feel
BMW Middle East x Bricklab | Ellipse
Dubai Institute of Design and Innovation | TOGETHER / معاً
Iris Ceramica Group | The Magical Journey
IQOS Curious x Seletti | IQOS x Seletti: Sensorium Piazza
Jaeger LeCoulre | The Reverso Stories
Jazeera Paints | Exclusive Colour Sponsor
Le Labo | Le Labo Fragrances Olfactive Discovery
Occhio Store by Goettling | Colors and Lights
Colab x San Souci Lighting | Soul of the Dune
Double J Collective x Isola Design Group | Heart, Head, Hand
Fahed+Architects | Open Studio
Geberit International Sales AG | Official Opening of the Geberit Dubai Information Centre
Intra Lighting MEA | Intra Open House + Design Integrity Talk
Lighthinking Dubai | Light That Moves
Marazzi Middle East | Showcasing Latest Marazzi Collections
MOMA International | MAUVE by MOMA
Pinnacle Interiors x Dubai Institute of Design and Innovation | DESIGN Deconstructed
Pierre Gonalons x Art de Vivre | Modern History
Raw Music Store | The Tone Room
SENSI Trading | Emotional Surfaces
Sevil Dolmacı x Isola Design Group | Living Forms
True Design | Farfalla, 50 years +1
Zaro Architects x Dana Al Sharif x Charity Schools | Design for Dignity