BETTair-HOUSE installation re-imagines the eco-lifestyle
Drawing on principles of sustainability and materiality, SUPERFUTUREDESIGN* the future-focused design and architectural firm have partnered with Buzzi & Buzzi - a world leader in tech-led lighting products - and FDC Contracting, to present a truly unique, evocative installation, the BETTair-HOUSE, that will invite visitors to rethink the eco-lifestyle.
BETTair-House is a self-sustaining environment that employs the latest in material innovation to demonstrate the importance of clean air to healthy living. Inside the BETTair-HOUSE, a home ecosystem is created with abundant natural vegetation – nurtured by the purifying properties of Buzzi & Buzzi’s light fixtures.
This innovative technology is designed to be seamlessly integrated into the wall, making zero environmental impact and actively improving the air in the environment where it’s installed. The lights are not merely eco-friendly, they are eco-active, anti-polluting and photocatalytic and work even when the lights are switched off.
SUPERFUTUREDESIGN* conceived the installation as part of their ethos for next-gen sustainable living, their continuous research in design innovation and their expertise as creators of beautiful contemporary spaces. And as Art Directors for the brand Buzzi & Buzzi, showcasing their groundbreaking technology was a given.
“The installation is an expression of a positive future,” explains founder Andrea Sensoli. “The idea is that we can employ these advances in design and technology to live better, healthier lives. In a climate where we spend so much time indoors, our domestic air should contribute to our wellbeing.”
Co-founder and Design Director Cecilia Morosi continues, “We are really excited to be able to launch this concept for the first time here in the UAE, as part of the Dubai Design Week. We invite design professionals and design novices alike, to fully experience and appreciate the beauty and the benefits of this idea.”