Dubai Design Week Graphic Identity for 2017



The campaign identity for DXBDW 2017 has just been released. The graphic design, developed for all aspects of communication, from website to signage across Dubai Design Week was developed by our in-house designer.

The distinctive 2017 graphics feature a range of motifs, inspired by some of Dubai’s iconic architecture, including the Burj Khalifa, Al Fahidi Historic neighbourhood, Emirates Towers and the d3 buildings. Combined with a set of seven colour variations, the graphics are likely to attract lots of attention throughout the build-up to DXBDW.

The brief for the work included ensuring that Dubai Design Week referenced what makes this city a global centre for design, which is undoubtedly associated with the distinctive skyline and architectural icons throughout the city.