Celebrating the Reverso through comics, architecture, art and culinary design.

Dedicated to one of the most recognisable and enduring timepieces in watchmaking, the pop-up experience explores the evolution of the Reverso through a lens of artistry and precision. Created in 1931, the Reverso has become a symbol of ingenuity and precision. The pop-up traces its origins across four thematic chapters that is brought to life through a series of engaging and interactive experiences that merge design, art, comics, masterclasses and gastronomy.

For the first time in Dubai, Jaeger-LeCoultre unites three artists under one roof, each interpreting the spirit of the Reverso through their own discipline.

Award-winning Emirati architect Abdalla Almulla unveils 30 Sunsets, a striking art installation created exclusively for Jaeger-LeCoultre. Inspired by the golden ratio – a mathematical principle at the heart of the Reverso’s design, Almulla’s work transforms proportion and geometry into an immersive architectural experience.

Webcomic artist Olivecoat presents the story of the Reverso’s birth as the world’s first sports watch, expressed through her distinctive comic style and interactive workshops that invite guests to explore the narrative in new and imaginative ways.

Completing the journey, celebrated pastry chef Nina Métayer curates a quartet of pastries for the 1931 Café, each one a contemporary interpretation of the golden ratio. Drawing inspiration from the Vallée de Joux, the birthplace of Jaeger-LeCoultre, her creations echo the harmony, balance and refinement that define both fine watchmaking and haute pâtisserie, offering visitors a multi-sensory celebration of design.

About Jaeger-LeCoultre, Abdalla Almulla, Olivecoat & Nina Métayer:

Since 1833, Jaeger-LeCoultre has been distinguished by its spirit of innovation and creativity inspired by the natural beauty of its home in the Vallée de Joux. Known as the Watchmaker of Watchmakers™, the Maison has pioneered more than 1,400 different calibres, unites 180 crafts under one roof and secured over 430 patents, building a legacy of technical mastery and precision. Jaeger-LeCoultre continues to blend heritage with forward-looking creativity, reaffirming its place as one of the great names in fine watchmaking.

Award-winning Emirati architect and founder of MULA design studio, Abdalla Almulla is renowned for his practice, driven by a creative energy that constantly seeks the unknown. His work, always a flux of new ideas, centres around the incorporation of methodologies that are perceived as a sequence of theoretical and visual design explorations with a great focus placed on using patterns and geometry in his work.

Born in Cebu, Philippines, where she still lives and works, Olivecoat is recognised as a rising star in the world of webcomics (also known as webtoons). The self-taught designer’s delicate yet expressive art style, combined with a strong narrative sensibility, has earned her a devoted international following. At the age of 13, she began drawing to explore her emotions and creating safe spaces in her imagination, later developing Honbarian with her sister. Published in 2021 on Webtoon Canvas under the name Olivecoat, it soon gained a growing following. In 2022, she released a spin-off, Orchard House, and completed its graphic novel adaptation.

Celebrated Cheffe Pâtissière Nina Métayer began her career aged just 21 in the Le Meurice as part of Chef Camille Lesecq’s pastry team. She trained under Jean-François Piège in his Michelin starred Grand Restaurant and was quickly entrusted with creating desserts for the award-winning venue. Nina Métayer has been awarded Pastry Chef of the Year three times and featured in Magazine Le Chef, Gault & Millau, Vanity Fair and GQ among others. She is also a jury member for prestigious international competitions including Bocuse d’Or and the World Chocolate Masters.