A full day conference by VRay and Sketchup showcasing the best in 3D visualization.

Last November, V-Ray and SketchUp united with one goal: to showcase the incredible talent of leading 3D artists and visualization wizards at the region’s largest creative festival. The two companies hosted a joint full-day track at Dubai Design Week’s Main Stage bringing to light unique thinkers and groundbreaking projects that are redefining the limits of their craft.
it was a chance to get inspired, broaden your perspective and exchange know-how with leaders across a range of industries, whether you are an architect, arch-viz professional, designer, creative director or team lead. A full-day event, followed by cocktails and networking opportunities.


10:30 - 11:00 Registration

11:00 - 11:15 Event Opening by Kalina Lukanova, Chaos Group and Sophie Shepard, SketchUp

11:15- 12:00 The Rise Of Virtual Reality by Michael Naguib, 212ArtProduction

12:00- 12:45 Digital Transformation by Violetta Madi, Atkins

12:45 - 13:45 Lunch

13:45 - 14:30 From One to Many by Adam Naeem and Maram Kassab, CallisonRTKL

14:30 - 15:00 Coffee Break

15:00 - 15:45 V-Ray in Architectural Practice at Kohn Pedersen Fox (KPF)

15:45 -16:30 Architectural VR, From Theory to Reality (V to R) by George Massabni, Dar Al-Handasah

16:30- 17:15 Coffee Break

17:15-18:00 "Dubai Beyond 2020" Panel Discussion

18:30 Networking & Drinks