A presentation as a part of 'Bringing Ideas to Light' - A full day conference by VRay and Sketchup showcasing the best in 3D visualization.

How does a professional team overcome major design challenges for some of the largest projects in the region?

By using SketchUp’s capabilities to streamline an unconventional design process. This talk focused on the pioneering strategies used in the different phases of a design project from design to communication to realization, including the various thematic approaches used in creating evocative images with V-Ray.

About Adam Naeem

Holding a Master's of Architecture graduate & LEED Green Associate from South Africa with over five years of professional experience working on residential, commercial & mixed-use projects, Michael currently works at CallisonRTKL on some of the largest residential projects in the region. Having worked as an advisor to UN-Habitat, along with other multi-disciplinary global pursuits, Adam is particularly interested in adopting alternate professional skillsets in order to enrich design deliverables, while using technology to aid in streamlining unconventional design processes.

About Maram Kassab

Multi-award winner, design researcher, computational architect, and artist, Maram currently works at CallisonRTKL and is passionate about exploring new ways of interpreting cultural and philosophical backgrounds into advanced computational technologies and outcomes. Her keen interest for innovative research, have manifested in her participating and winning first place in the 4Th UGSRC 2016 with her proposal ‘Diver-City’, and being awarded for the Christo and Jeanne Claude award 2018 with her socially interactive pavilion Qasa’ed, which was unveiled and exhibited at several locations around the UAE.