The Original Comes From Vitra is part of an international roadshow that conveys the feelings and stories behind iconic Vitra pieces and asks the question ‘What is the original?’ Focusing on both the classic and contemporary, this installation celebrates iconic pieces through the history, quality, style and elegance of their development.

A series of storytelling booths, each dedicated to a Vitra original, illustrate the piece and its special characteristics including the history of the product, drawings, sketches and photographs of prototypes. Some of the original products narrated here are the Panton chair, now celebrating its 50th anniversary, the Standard chair by Jean Prouve, the Landi Chair, which is celebrating its 80th anniversary and the iconic Lounge Chair by Charles & Ray Eames.

About Vitra
Creating innovative products and concepts with great designers is Vitra’s essence. They are developed in Switzerland and installed worldwide by architects, companies and private users to build inspirational spaces for living, working and shopping as well as public areas.With its classics Vitra represents groundbreaking 20th century design. Today, in combining technical and conceptual expertise with the creativity of contemporary designers, Vitra seeks to continue pushing the boundaries of the design discipline. A family business for eighty years, Vitra believes in lasting relationships with customers, employees and designers, durable products, sustainable growth and the power of good design. The Vitra Campus with buildings by some of the world’s leading architects and the Vitra Design Museum with its exhibitions on design and architecture, design archives and a comprehensive furniture collection are all part of Vitra. They inspire visitors, inform the design process and create an atmosphere in which innovation flourishes.