SWEY is a Dubai-born sunglasses label known for its bold acetate frames, cinematic storytelling, and cult-like following among the city’s creative community.
Built on the idea that everyone is the main character in their own story, the brand blends fashion, film, and street culture to create eyewear that feels iconic and expressive. Each frame is crafted to command attention—defined by strong silhouettes, rich acetate tones, and an unapologetically confident attitude. At Dubai Design Week, SWEY showcases its signature collection, offering a glimpse into the brand’s world where craftsmanship meets character and individuality takes center stage.
