At Alankaar, sustainability is not just a value, it is the foundation of everything they do.
Their journey begins with the fabric they use: jute. Jute is one of the most sustainable natural fibers in the world. It requires very little water for cultivation, thrives without chemical fertilizers, and is completely biodegradable. Beyond being eco-friendly, it is also strong, versatile, and durable, making it the perfect material to transform into handbags and accessories that are both stylish and conscious. They want the world to know that jute can go far beyond its traditional uses and shine as a fabric of the future.
