FLTRD — For the Love of Talent & Radical Designers — is a multi-platform brand curating and operating niche concept and pop-up stores across the Middle East.
Its strength lies in the ability to select, merchandise, and promote a diverse range of products and designer brands, spanning fashion, accessories, home accents, footwear, and art.
FLTRD seeks out brands that champion ethical practices, slow fashion, and conscious production. Its curated edits often feature limited-edition and small-batch items, helping reduce overproduction while spotlighting craftsmanship and intentional design.
A core focus of FLTRD is the sensory experience as a key differentiator. Its pop-ups and concept spaces are designed to engage all the senses — through tactile materials, scent branding, soundscapes, and curated art — creating an atmosphere that invites exploration, emotion, and memory. This multi-sensory approach allows customers to connect with the story behind each piece, encouraging more mindful and meaningful consumption.
