A talk and collaborative workshop exploring how storytelling and creative technology can shape architectural spaces and visitor experiences.

Inside The Beacon, Pixel Artworks hosts a talk and collaborative workshop exploring the role of technology in architecture and experience design. Alex Apthorpe opens with a talk on integrating brand narratives into architecture and environments, highlighting the importance of bringing storytelling into the design process from the outset. Marta Marinho, Creative Director at Pixel Artworks Dubai, then leads a live, collaborative workshop where participants develop a creative technology brief together in real time. The session invites architects and designers to consider where technology enhances a space, where it distracts and how it can contribute to more meaningful experiences when considered early in the design process.

Industry Professionals Workshop
Date: Wednesday, 4 November
Time: 10:00 AM -11:30 AM

Student Masterclass
Date: Thursday, 5 November
Time: 10:00 AM -11:30 AM

Location: Building 7B, Office 202