Explore how an experience-first approach shapes services, brands and spaces, and creates lasting value for organisations.

This roundtable explores how designing around experience can shape brand perception, employee engagement and long-term impact. ATÖLYE CEO Engin Ayaz joins industry leaders from organisations that prioritise experience and service to discuss how an experience-first approach shapes the design of services, brands and spaces, and the value it creates over time.

About ATÖLYE
Founded in Istanbul in 2013, ATÖLYE is a strategic design and innovation practice working across the UAE, Saudi Arabia, the wider GCC and Europe. Its three practices, 360, Space and Academy, bring together strategy, spatial design and capacity building to support long-term change. With roots in Stanford University’s d.school and NYU’s Tisch ITP, ATÖLYE works collaboratively with people and organisations to develop experiences and infrastructure designed for lasting use.