An immersive installation connecting the artistry of haute couture with automotive design through layered fabrics, light, transparency and movement.

Behind every exceptional creation lies a process of dedication, precision and continuous refinement. At Dubai Design Week 2026, BMW Middle East and acclaimed couturier Rami Al Ali explore this shared philosophy through an immersive installation that translates the language of haute couture into architectural form.

Inspired by Al Ali’s signature layering techniques, delicate fabrics including muslin and organza are repeated and progressively refined. Each layer introduces a subtle shift in movement, creating a rhythm that echoes the pulse and vibration of life. Through repetition, fragile elements gather strength, transforming into a fluid architectural composition.

The installation invites visitors to discover shifting perspectives and hidden dimensions through light, transparency, and movement. A tribute to dedication and the pursuit of exceptional design, the experience connects the artistry of haute couture with the precision, craftsmanship and refinement of the new BMW 7 Series.

About BMW
The BMW Group is a leading premium manufacturer of automobiles and motorcycles, with four brands: BMW, MINI, Rolls-Royce and BMW Motorrad. Its global operations include more than 30 production sites and a sales network spanning over 140 countries. The Group also provides premium financial services, with sustainability at the centre of its corporate strategy, guiding its approach from supply chain and production to the end of a product’s useful life.

About Rami Al Ali
Syrian-born couturier Rami Al Ali is known for his sculptural designs, refined femininity and meticulous craftsmanship. After studying Visual Communications in Damascus, he founded his eponymous fashion house in Dubai in 2001, later expanding into ready-to-wear and bridalwear. His creations have been worn by international figures including Beyoncé, Jennifer Lopez and Amal Clooney. In 2025, he became the first Syrian designer invited to present on the official Paris Haute Couture calendar.