Revealing an exclusive look at the results of Saffron’s annual global study, the session will dove into what makes a strong destination brand — showcasing which global cities are effectively leveraging their brand, and which need to do more.

Drawing on his 25 years of experience in the industry, brand expert Alfredo Fraile gave actionable learnings into how a city can rise in the rankings, attract talent, increase business and drive pride amongst its citizens to become a key player on a global scale.

Registrations are now closed.


About Alfredo Fraile

Alfredo Fraile leads the Global Business Development team and is a member of the Exec team at Saffron Brand Consultants. He is a key point of contact between the prospective clients and Saffron to ensure the excellence in their response to task briefs. At Saffron, he has helped develop client relationships with BBVA, The Crown Estates, YouTube, LTI, Country of Qatar, Abu Dhabi Ports, and Cepsa to name a few.