The session discussed colour theory, how colours influence decisions and how brand recognition is driven by colour. Also considered are the methods of achieving accurate colours across different channels, how colour has gone digital and what are the colour standards, and colour trend forecasts.
Additionally, a demonstration of the use of Pantone colour guides for Graphics, Fashion, Home and Interior Design was provided.
Registrations are now closed.
An iconic name in the fashion, product, graphic design and lifestyle-oriented industries, Pantone is a symbol of the design-minded. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realization – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools.
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