AlUla, the heritage and geological destination in North West Saudi Arabia, presented an immersive experience with a dedicated showcase in d3 during Dubai Design Week.

Designed by Gio Forma and Black Engineering, the exhibition showcased the extraordinary design projects that are shaping AlUla and the ways that leading designers are responding to the region's unique landscapes and history featuring master plans by world-leading architects and designers, revealing the development of early planning principles, research approaches and future projects.

In a week-long programme led by the Royal Commission for AlUla (RCU)’s Executive Director of Design Samantha Cotterall, AlUla hosted AlUla Design Talks, a series of daily talks at the AlUla showcase by members of RCU’s design, arts and culture teams alongside industry partners, architects and Saudi designers.