This masterclass aimed to challenge the participants to explore the concept of circular design process, define what ‘Sustainable Design' means in the current industry and how designers, entrepreneurs & startups can incorporate by examining the design process to develop concept through the exploration of sustainable, conscious and eco design elements and principles.

The real challenge is to find design solutions that provide a pathway to keep a balance between the ecological, social, and economic developing factors.

The concept of Sustainable design is set to grow in this region, it is a virtuous and circular cycle: the designers need to incorporate sustainable business practices that can lead to an excellence in research and development within the current industry.

About Sustainable Narrative

An Independent, digital, & design platform. We are focused on conceptualizing, designing, and consulting on sustainable, ethical, eco-friendly, and impactful design solutions to various design hubs and incubator across industries. Our premise is the circular design theory. With our platform, we hope to bring together a business community and their sustainability goals and initiatives under one umbrella.

About Najia Qazi

Designer, Conceptual design, product, and a brand Image Developer. Najia Qazi & her team create Sustainable design solutions, systems & products that last, evolve in the current design industry. She’s also the founder of Sustainable Narrative platform for creating awareness regarding the Sustainability within the fashion industry. Supported by a strong educational background in fashion design and marketing from prestigious institutes such as L’ecole De La Chambre Paris(2013), London College of Fashion (2014), Parsons School of Design, NYC (2016) and Central Saint Martins (2018) and Columbia University, New York(2020).