The Digital Storytelling Masterclass offered a thought-provoking insight into how technology can trigger an emotional response that transcends product and talks more to personality, culture and values.
The emergence of digital has provided bands with an array of new tools and channels to communicate to consumers. Using advanced technologies from mixed reality to artificial intelligence, blockchain to drones and big data to holography, brands are reinventing customer relationships and transforming the way in which brands talk to consumers.
About Jonathan Chippindale
Following a career in luxury, Jonathan Chippindale co-founded Holition a decade ago as a venture start-up to explore and expand the ever-evolving role that technology plays in communicating narrative to today's consumer. The result is a synthesis of mathematicians, scientists and technologists, artists and psychologists, retail specialists and cutting edge leaders in innovative thinking. Holition crafts premium digital experiences for a network of pioneering brands across the luxury, fashion and beauty industries. Jonathan is a Visiting Professor and External Industry Advisor at Central St Martins and the London College of Fashion. He is a mentor to BBC Worldwide Labs and Techstars, as well as advisor to the University of Cambridge Digital Compass Group. Jonathan is also a Digital Advisor to the British Fashion Council and Innovation Advisor to the Tate series of museums. Jonathan holds an Honorary Doctorate from University of Arts London.
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