This presentation focussed on the basis on branding for the lifestyle industry. Audience learnt about all the strategic elements of a brand, and got inspired on how to become an entrepreneur in the lifestyle industry.
The masterclass focussed on:
The idea of Futura Sapiens, the creative human of the future.
What kind of brand will be needed?
What kind of products will be the most popular?
How to build a brand?
How to start & run a brand in the lifestyle industry?
Fee: AED 70
This masterclass took place online.
About Victoria Dias
Victoria Dias, is a fashion branding innovator, a conceptual fashion product & brand image developer. For the last 18 years she consults global fashion & life style brands and agencies providing strategic intelligence, macro-trend forecasts, material research and design innovations. Victoria Dias & her team create brands, systems & products that last, evolve and disrupt the market with a modern approach to both physical & online retail. Victoria is also a passionate lecturer on fashion business topics from branding to AI & market intelligence for online retail; from product development to communication strategies.
For better web experience, please use the website in portrait mode