The Audi Innovation Talks is a daily programme of conversations with experts exploring the future potential of technology and innovation.

Following a career in luxury, Jonathan Chippindale co-founded Holition a decade ago as a venture start-up to explore and expand the ever-evolving role that technology plays in communicating narrative to today's consumer. The result is a synthesis of mathematicians, scientists and technologists, artists and psychologists, retail specialists and cutting edge leaders in innovative thinking. Holition crafts premium digital experiences for a network of pioneering brands across the luxury, fashion and beauty industries. Jonathan is a Visiting Professor and External Industry Advisor at Central St Martins and the London College of Fashion. He is a mentor to BBC Worldwide Labs and Techstars, as well as advisor to the University of Cambridge Digital Compass Group. Jonathan is also a Digital Advisor to the British Fashion Council and Innovation Advisor to the Tate series of museums. Jonathan holds an Honorary Doctorate from University of Arts London. Learn more about Holition.

Free to attend and no registration required.

The programme reflects Audi’s commitment to informing and empowering the regional design community, through a free-to-attend talk series. The talks provide experts with an intimate setting to engage with audiences in direct q&a and are hosted every evening throughout Dubai Design Week within the Audi Innovation Hub; a unique space by Audi Middle East, dedicated to innovation and designed by Abdalla Almulla.