Italian brand Peroni Nastro Azzurro presented the third edition of The Italian Way Product Design Award. The homegrown initiative challenged designers to create an original and functional piece of furniture, inspired by Italian traditions and effortless style. This year the brief was specifically focused on conceptualising a product that could be used in a rooftop hospitality setting.

Three years since its inception, the homegrown initiative by Peroni Nastro Azzurro challenged designers to create an original and functional piece of furniture, inspired by Italian traditions and effortless style. This year The Italian Product Design Award brief was specifically focused on conceptualising a product that could be used in a rooftop hospitality setting.

The five shortlisted entries was installed at Molecule restaurant at the Dubai Design District (d3) from November 8th.

About Peroni Nastro Azzurro

Historically, Peroni Nastro Azzurro has always been linked to design. This link has been brought to life through unique concepts around the world including the infamous House Of Peroni in London. The ownership of this locally developed emerging talent competition in the United Arab Emirates is integral for the brand in the region and reinforces its position as a premium product. The success of previous years’ awards has paved the way for more established and budding product designers from across the Middle East to take part in the competition.