The Dubai studio of the global hospitality design practice, Wilson Associates, celebrated diversity with their concept for this year’s bar.
Seeking to redefine the influence of the creative industry by designing projects that enrich the human experience, Wilson Associates used this opportunity to instigate dialogue within the region’s design community, conveying the power of the individual to drive change.
Translated into a distinct design language, the community-based message paves the way for a microcosm of local ideas and materials blended together to create a socially conscious pop-up experience.
A sequence of design elements layer the guest’s journey as visitors move from the bar to its outdoor terrace. Placed at angles, the serving stations create pockets of interaction that bring people together. Large scale suspended features anoint the area with colour and light.
Inspired by the mission of driving change through a collective of voices and actions, the bar explored simple messages of camaraderie and collaboration. Leading names in design were invited to contribute a singular element or service. These include: Wilson Associates Bolon, Ofis, Sancal, Edges Trading, EMKAY, Studio Mark, Mirodec, Lasvit, Tarrab Trading, Interior 360, Kvadrat Maharam, Drapes Interiors, Ege, and Preciosa.
For better web experience, please use the website in portrait mode