The study of Semiotics analyzes how meaning and signs work within social and cultural contexts. Semiotics provide a design framework for understanding, constructing and extracting meaning in advertisements. Workshop participants will be asked to produce visual metaphors.

The visual representations of metaphors are constructed to attract attention and communicate messages with many meanings. The study of Semiotics analyzes how meaning and signs work within social and cultural contexts. Semiotics provide a design framework for understanding, constructing and extracting meaning in advertisements. Workshop participants will be asked to produce visual metaphors in the context of advertising for a product, brand, service or organization of their own.

For registration please visit Re:Urban Studio. Official Venue Partner of Dubai Design Week, Re:Urban Studio will host a series of masterclasses and workshops led by members of the local and international design community.

About Evripides Zantides
Evripides Zantides is an Associate Professor of Graphic Communication at the Department of Multimedia and Graphic Arts at Cyprus University of Technology. Zantides’ professional works include presentations and research papers at international conferences on semiotics, graphic design education, typography and visual communication. Zantides is also the founder and director at the Semiotics and Visual Communication Lab of the Cyprus University of Technology.