The College of Design at the American University in the Emirates presents an exhibition of interactive posters by leading Chinese designer Li Xu.
Digital screens and social media platforms have led to new challenges and a new era for graphic designers, who are teaming up with animators to create a seductive new form of communication – the moving poster – which embraces video content and animated GIFs.
This exhibition for Dubai Design Week 2018 at the College of Design at the American University in the Emirates, curated by Dr.Arafat Al-Naim, displays the work of leading Chinese poster designer Li Xu which celebrates the emerging medium of the interactive poster.
Li Xu embraces new technologies and continually experiments with different forms, meanings and artistic expressions. This exhibition of his work showcases traditional and new approaches to poster design and visual communication with 40 printed posters and 20 interactive posters displayed on screens which will be shown for the first time in Dubai. The exhibition covers many mediums from Augmented Reality (AR) and Projection Mapping to animated GIFs.
About American University in the Emirates
The American University in the Emirates (AUE) is committed to offering quality, multidisciplinary research and career-oriented academic degree programs that prepare students for successful employment and continuing higher education.
The College of Design at AUE offers four creative programs that are designed to encourage students to research, conceptualize, create, and critique their own work while training them to develop the skills and knowledge required in the industry. The integration of theoretical concepts and practical experience prepares graduates to be innovators and leaders of the future who can contribute to the community on a wide scale.
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