Peroni Nastro Azzurro presents an exhibition of the five shortlisted designs for the second edition of this competition for emerging design talent which brings together Italian and Arabic cultures.

Italian beer brand Peroni Nastro Azzurro presents the five designs shortlisted for The Italian Way Product Design Award 2018 which brings together Italian and Arabic cultures, both known for their legendary hospitality and informal gatherings with family and friends. The five shortlisted products by the best emerging design talent in the UAE will be on display at Molecule restaurant in d3 (Dubai Design District) from 4th – 17th November. The winner will be announced at the invitation-only Awards Party on the evening of the 14th taking place at the same venue.

For the second edition of this competition, Peroni Nastro Azzurro collaborates with SUPERFUTUREDESIGN* and Alias to challenge the region’s most creative minds to submit a design that embodies the spirit of conviviality. The design must work for the outdoors and be inspired by a mix of traditional crafts, Italian style, and Arab culture. The object designed can be of any scale and come from a range of products from modular pieces to imaginative everyday tools.

Entrants will be judged by an international panel of industry experts including Roberto Palomba (from Palomba Serafini Associati); Giulia Fiumi (Peroni Nastro Azzurro); Andrea Sensoli (SUPERFUTUREDESIGN*); Matteo Bernocchi (H&H Investment Group); Alessandra Misuri (Professor of Interior Design at the University of Abu Dhabi); Fadi Sarieddine (Fadi Sarieddine Studio), and Maja Kozel (Maja Kozel Design).

About Peroni Nastro Azzuro
Historically, Italian beer brand Peroni Nastro Azzurro has always been linked to design. In the past it has been involved in fashion collaborations with Vogue Italia and Antoni Berardi, and product design with Alessi. The launch of this emerging talent competition in the United Arab Emirates last year was a natural next step for the brand in the region.

The success of last year’s award has paved the way for more established and budding product designers from the United Arab Emirates to take part in the competition.