Responding to new challenges, the hospitality industry evolves from creating luxury to delivering one-of-a-kind experiences for the well-travelled, discerning guest.

Balancing the established identity of hospitality brands with regional relevance is important, but is it a necessity? A considered design approach can rescue hospitality projects and avoid clich├ęs.

See full programme here.

This talk is open to trade visitors.

Register to attend Downtown Design as Trade here or download the Dubai Design Week app for complimentary access within public opening hours. Onsite registration for public is AED 55.