From the bird’s eye view that is urban design to the intimate scale of interior objects, the success of any design scheme lies in its ability to elicit an emotional response.

In a competitive business climate, the sustained growth of the architecture and interior design industries rests on delivering projects with social focus and humanity. The Italian master architects Aldo Parisotto and Mario Cucinella talk about how an authentic response to the true pillars of design is the only way forward.

This session is presented by the Italian Trade Agency as part of the 4th edition of Design Export Lab; an exclusive platform that aims to raise awareness and sensitise foreign companies, architects and interior designers towards the Made in Italy label.

Aldo and Mario talk to Rebecca Anne Proctor, Editor-in- Chief, Harper’s Bazaar Interiors and Harper’s Bazaar Art.

See full programme here.

This talk is open to trade and public visitors.

Register to attend Downtown Design as Trade here or download the Dubai Design Week app for complimentary access within public opening hours. Onsite registration for public is AED 55.