The Audi Innovation Talks is a daily programme of conversations with experts exploring the future potential of technology and innovation.

Paul Priestman is a designer, co-founder and Chairman of global design consultancy PriestmanGoode, which specialises in large scale projects in infrastructure, aviation, transport, hospitality and product design. His work is used by millions of people around the world, every day.

Over the last 30 years, Paul has built an outstanding reputation for his award-winning future concepts – visionary ideas to improve our everyday lives and encourage sustainable, long-term thinking. He is an inspirational speaker on the subject of design and creative future thinking and flies the flag for the importance of design to good business.

Paul has won numerous awards for his work. He has been voted one of Britain’s 500 Most Influential individuals by the leading newspaper The Sunday Times. In 2017, he was awarded the Design Innovation Medal, one of the highest accolades given by the London Design Festival, which recognises entrepreneurship in all its forms, and honours individuals who have built their business with design and innovation at their core.

His work has been widely exhibited around the world, including at the Design Museum and the Victoria & Albert Museum in London and the Museum of Art in Philadelphia.
Animation of the Dragonfly drone concept

Free to attend and no registration required.

The programme reflects Audi’s commitment to informing and empowering the regional design community, through a free-to-attend talk series. The talks provide experts with an intimate setting to engage with audiences in direct q&a and are hosted every evening throughout Dubai Design Week within the Audi Innovation Hub; a unique space by Audi Middle East, dedicated to innovation and designed by Middle East Architecture Network (MEAN*).