Concept store and café General launches a unique architectural installation, and its own collection of clothing, jewellery, bags, stationery and furniture.
General will extend its retail space into the public realm outside, connecting the two environments with an architectural intervention commissioned especially for Dubai Design Week. It will also debut its first collection of designer products created within the last calendar year.
General opened its doors in 2018 as a creative space that sells design objects, apparel and accessories; a café; and a gallery which hosts events for the design community focused on art, design, music and fashion.
General aims to promote young, emerging designers from the UAE and the wider region, giving them a platform to showcase their work, which is all made in the UAE.
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