United Nude’s Creative Director and Founder Rem D Koolhaas discusses the architecture and design of the brand’s newly launched flagship retail store on Fashion Avenue in Dubai Mall.

Rem D Koolhaas discusses his experience in retail design, starting with the Prada flagship store in New York which he worked on with his uncle (also called Rem Koolhaas) at architecture practice OMA.

Thanks to his training as an architect, Rem’s signature designs for United Nude extend beyond retail stores and installations to include product design and brand environment, which combine to create the complete United Nude brand experience.

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About United Nude
Rem D Koolhaas, nephew and namesake of architect Rem Koolhaas of OMA, will go down in shoemaking history for creating United Nude, the company behind some of today’s most forward-thinking footwear designs. These designs display clear conception, innovation and design, at the intersection of fashion and architecture.

Koolhaas established United Nude in 2003, with Galahad Clark, a seventh generation shoemaker, launching with its inaugural Möbius shoe. Each pair of United Nude shoes is a reinterpretation of an architectural object or represents an exploration of the possibilities offered by movement, colours and materials. The brand is guided in equal parts by pushing the boundaries of footwear design, and collaborating on limited-edition releases with high-profile creatives from Iris Van Herpen to Zaha Hadid and Issey Miyake.

Named winner of a 2016 Wallpaper* Design Award, United Nude is positioned as a world leader in architectural footwear and accessories. The brand’s shoes are sold in over 50 countries worldwide, with concept stores in Amsterdam, London, Vienna, Tokyo, Taipei and Beijing.