Bad Berry Club and SWEY are two Dubai-born eyewear brands with distinct identities and a shared passion for design, fashion and culture.
Launched in 2026, Bad Berry Club takes a playful approach to everyday sunglasses, combining bold shapes, playful names and accessible prices. Drawing inspiration from fashion, music and nightlife, the brand celebrates individuality without taking itself too seriously. Both brands will showcase a curated selection of sunglasses, from everyday essentials to bold, statement-making designs.
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