3sh3sh (pronounced ash-ash) began as a pen name used to sign letters to family and friends: “much love, عش عش.”

What started as a personal gesture grew into an experimental creative practice centered around making, observing, and writing.

Inspired by nature and everyday moments, 3sh3sh explores ideas through different materials and processes, moving between the handmade and digital. At its heart is a simple, open invitation to create, encouraging people to experiment and make something of their own. 3sh3sh will introduce its first product, the Heart Lettering Kit. Presented in a silver heart-shaped tin, it brings together a selection of cards, envelopes, lettering stickers, and red foil cards that can be used to create personal messages for a bouquet, a gift, or someone they care about.

Instagram:@3sh3sh