Fun, vibrant fashion designed by Fatma
Launching in 2012, FMM began as a conceptual insight into Arab culture, reflected through tongue-in-cheek illustrations of cultural stereotypes and societal obsessions that won the hearts of the young, trend-focused, and vibrant audience of the UAE.
Proving her fashion design ability in addition to her graphic artistry, Fatma Almulla launched her debut clothing collection in 2014 featuring her most loved illustrations and introduced colorful patterns, including the launch of the iconic Dinhoud dress collection.
2013 saw the launch of her very first accessories collection where FMM began a movement towards cultural pride with the Niqab and Bisht iPhone cases. A cult-like obsession of selfies followed!
Fatma has collaborated with various brands and her designs have developed and grown to now creating handcrafted pieces focused on intricate embroidery details, giving life to a new set of sophisticated modest dresses.
Each item and artwork is designed by Fatma Al Mulla with the help of her great team, in her studio, in sunny Dubai, with love.
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