Boom and Mellow is launching their new brand, You & the Eye

Gigi Hadid believes in its power of protection. The Duchess Meghan Markle wears one to block out all the negativity. You can beware of the evil eye, or you can wear one too.

A timeless symbol that traditionally represents safety & good fortune, ‘You & The Eye’ is a contemporary accessories brand that centers itself on the ever-eclectic eye motif. Known for its cultural interpretation of blocking negativity, ‘You & The Eye’ features a selection of must-have accessories that would catch anyone’s gaze. But, don’t worry, she’s got your back.