Bô was founded in 2015 by Nour Badra and Yasmina El Khalil, two long-time friends and fashion lovers. The co-owners with their respective experience in business development, marketing and finance decided to venture into the fashion industry.

They started by curating designs from rising regional designers/brands, and soon enough began designing their own designs and have professional ateliers execute them.

Yet, this was not enough! Convinced that differentiation is key & with their belief that networking & collaborating with other entities yields more sustainability & success, they established several collaborations with other players in the fashion field.

They also founded "Upon a Balloon", an initiative that aims at shedding the light on Lebanese talents (limited edition products) while contributing to the community.