Tashkeel announces selected designers for Tanween Design Programme



Dubai Design Week congratulates Alya Sultan AlEghfeli, Hala Al Ani, Myrtille Labrune-Ronteix and Renad Hussein, who were announced as the participants of this year’s edition of Tanween Design Programme.

The four designers were chosen from a substantial number of applications, after a selection process that included the interview of shortlisted candidates. Members of the selection panel included Helen Voce, an established member of the creative community, Lateefa bint Maktoum, Founder and Director of Tashkeel, Jill Hoyle, Manager of Tashkeel, and members of the Tashkeel team.

Committed to fulfilling the programme’s mandate, Tashkeel’s Design Label Tanween aims to stimulate cultural and economic development in addition to facilitating dialogue within the local design, craft and manufacturing community. Since its inception in 2013, Tashkeel’s Design Programme has enabled UAE-based designers to develop a breadth of products that encompass the production process from start to finish, responding to their setting, the Emirates.

Not only did we have the highest number of applicants this year, but the calibre of talent that responded to the open call was remarkable. With each edition, the bar has been raised even higher, which is a testament to our alumni and the hard work invested in the programme. When we started the design programme, our hope was to create a platform that combined both the UAE as a point of inspiration and the artisanal and manufacturing skills available locally, and witnessing the positive impact the programme has made has been especially rewarding” says Jill Hoyle, Manager of Tashkeel.

Graphic designer Hala Al-Ani, interior designer Alya Sultan AlEghfeli, artist Myrtille Labrune-Ronteix and interior and furniture designer Renad Hussein will create new limited edition products through a nine month long intensive programme that includes labs, workshops and collaborations with established and respected international and local mentors. The products will launch under the Tanween label next year, making their debut at Art Dubai Group’s collectible design fair, Design Days Dubai 2018.